“Marketing Orientation is defined as a business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers

“Marketing Orientation is defined as a business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers.”- Businessdictionary.com. Marketing orientation allows a company to attain and maintain a competitive advantage. The objective of this business style is to mainly evaluate the connection between the orientation and performance within the market. Depending on the results of the findings, a business can determine their successful method to better their finance and marketing. This method can help with the improvement of a business’s performance within the market and also the competitive positioning. nnnn jjjj jjjj alljks