Maid Brigade – Viral Video Report Kristi Murray

Maid Brigade – Viral Video Report
Kristi Murray, Robison Otim, Karen Pitchford & Emily Probert
Walsh University, MBA 743

Abstract
The purpose of this report is to show who Maid Brigade is and how the group and owners went about to making the viral video. The AIDA model was used when creating the video proposal. The object was to get more attention the local Maid Brigade business. The video was uploaded on to Facebook, Twitter, Instagram, YouTube, and Pinterest, with the hopes that it would be shared over and over again.
Maid Brigade – Viral Video Report
Maid Brigade has been around for 30 years. They are the only cleaning service that offers Green Clean Certified. Green Clean Certified is safe for your health as well as the environment. Maid Brigade offers green cleaning to protect their customers and employees from the health risks associated with traditional house cleaning products and methods used by typical house cleaning services (Maid Brigade, 2018)
The video was posted on Facebook, Twitter, YouTube, Instagram, and Pinterest. All members of the group were asked to share the video and then ask their “friends” to like and share as well. The hope was to gain more customers for the local Maid Brigade business. The video (https://youtu.be/s8QkLcvrwAw) also included a link to the Main Brigade website.
This local Maid Brigade company is located in North East Ohio. It is owned and operated by Margie and Ray Tombs. They have owed and operate their business for over fifteen years. They have complete confidence in their staff and the work they do.
Marketing Objective
This interest in this viral video is to increase awareness and gain additional customers for the local Maid Brigade cleaning services in Jackson Township. The video was a focus on the geographic area of Stark and Summit counties. The target segment is based on duel income families from the ages of 30 to 50. The theme of the video was to win time back.
For this viral video, the AIDA model was chosen. The AIDA model is based on a formula and has been around since the 19th century. Attention, Interest, Desire, and Action is what makes up the acronym for AIDA. The AIDA formula optimizes the sales process into four stages (AIDA, 2018).
The AIDA model is built on four individual stages that attract interested parties who are deciding on a product or service. The first stage is attracting attention. This is done with the advertising material. You want an eyecatcher, so to speak. In the second stage, you want to maintain the interest. In the first step you grabbed their attention, therefore in the second stage, you want to keep it aroused. Now that the interest is peaked you want to create desire. This is the third stage of the AIDA model. One wants to persuade the customer to buy the product. The final stage in the AIDA model is getting action. One will want to transform their aroused desire to buy into action, to purchase (AIDA, 2018).
Attention
In the viral video that was produced, focused on a busy family of four. The mother was in the kitchen doing the dishes, and the father was telling her that their children needed to be picked up the same. She went on to complain to him that she did not have time to pick up the kids, clean the house and have a family fun day. The video asked, “if only there was another option.” This is where Maid Brigade came in. They explained their services and how they could help this family enjoy time together, instead of cleaning.
The eye-catcher in the video was the mother going around the house cleaning. Everyone that has had to clean a house, knows the feeling of running room to room to clean. The point of this eyecatcher was to show you, instead of one running around the house like crazy, to let Maid Brigade take care of it for you.
Interest
The interest of the video educated the viewer on Maid Brigade. After the video shows the mother running around cleaning, they said: “Don’t spend your Saturday’s cleaning, let Maid Brigade help.” Mr. and Mrs. Tombs went on to described how their business uses only green certified products and they bring their own equipment. They also talked about how their employees are background checked, bonded and insured. The only requirement that they requested was that you provide the dust.
Desire
“We clean your home like you would, if only you had the time,” is the slogan of this local Maid Brigade. No one wants to spend their Saturday cleaning. The desire was to try and pull the strings of the busy families that just don’t have enough time together. Letting Maid Brigade come in and do the work for you, will provide you with the time to spend on other important things that go own.
Action
To keep the viewer’s interest peaked, the owners offered a discount. The discount was on the first cleaning and it was 30% off if they texted the work to the business. They also asked the viewers to like and share their video in order to gain more loyal customers in the Stark and Summit counties.

Conclusion
Within one week of posting the video on Facebook, Twitter, YouTube, Instagram, and Pinterest, results from the team showed that it generated a total of 182 views, 23 likes and received 141 shares.
The team was not in a position to conduct content analysis because the video is yet to generate comments.

References
AIDA. (2018). Retrieved from RYTE WIKI: https://en.ryte.com/wiki/AIDA
Maid Brigade. (2018). Retrieved from Maid Brigade: https://www.maidbrigade.com/
https://youtu.be/s8QkLcvrwAw. (n.d.). Retrieved from https://youtu.be/s8QkLcvrwAw