Gender studies of images of masculinity and femininity in culture

Gender studies of images of masculinity and femininity in culture, ideology and mass consciousness, the differentiation of male and female roles is considered to be a relatively new aspect of the evaluation of linguistic material. Gender studies began to intensively develop abroad in the 1970s years and represent a theoretical continuation of the “second wave” of feminist movement. Gender theory, unlike feminism, postulates the study of the roles of both women and men. In its origin, gender linguistics is associated with feminist criticism of the language. The center of attention of gender linguistics is the problem of studying the gender features of discourse, discursive strategies of men and women and the related socio-linguistic aspects of speech of different sexes